What sets you apart from your competition?

I’m sure you’ve been asked this question a billion times before. However, the answer is what helps to drive your profit margins. If you market one of the 100+ brands of potato chips, what’s going to make a consumer buy your potato chips over the rest? The flavor, color, crispness or price? What part of your product is truly unique only to your brand? Or what about your product is unique from the 100+ that may sit on the shelf(or be sold online) next to yours?

Setting yourself apart definitely takes time, effort and a smidge of imagination. But it’s not impossible. Either with the help of your partners, family or a professional, it can definitely be done. Check out this video from Erik Luhrs. I stumbled across this on the Gurus Selling System Blog. You can follow Erik Luhrs on Twitter too.

Jermel Winston ~ JW Design Studio
jermel@jw-designstudio.com